Professional marketers have a process they follow to introduce a new product or to re-introduce an old product. I won’t bore you with the entire process, but one aspect is a test market, or test markets. Before you roll out a product market-wide, you want to make sure it will play in Peoria. That old Read the full article…
I’m writing this on Veteran’s Day. There is more than the normal amount of media attention to the holiday this year. At least in the media I read, watch, and listen to this day. It’s good to see. No one makes more sacrifices than our people who ,have ,and are now serving in the military. Read the full article…
The facts are plain. The Republicans came up short in getting the number of senators elected they needed to get numerical control of the senate. Sometimes the numbers don’t tell the whole story. Almost 30 Democratic senators must stand for election in 2012 while only 9 Republicans will be campaigning. Applying common sense, one might Read the full article…
