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Better Lives for Our Grandchildren: A Plane Crash Survivor's Perspective on Politics and Life , by Bill Robertson (Author)

A retired marketing executive of a $40 billion corporation, Bill Robertson has led an interesting life. Growing up in Niles, Michigan, he attended Harvard Business School, ran a marathon, scaled Mt. Rainier, played a round of golf with Neil Armstrong, met President Reagan, and made six holes in one. He also survived a devastating airline disaster aboard United Airlines Flight 232, which crashed in Sioux City, Iowa. The crash changed his priorities and his life. Spending time with a growing family became his top concern, and he worried for the future of his six grandkids. The future looked bleak. His grandkids’ generation might be the first to have a lower standard of living than their parents. This book, Better Lives for Our Grandchildren: A Plane Crash Survivor's Perspective on Politics and Life, shows how he applied his extensive marketing experience to examine the direction of the country by taking the reader on the journey that led to the election of Donald J. Trump as president. The country wanted change, and Bill’s book identifies why there was so much angst and what the country is doing to change direction.

The Next Financial Bubble

February/01/2009 3:31AM
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It’s called CMBS. Most of us have never heard of CMBS. But, then who knew that much about how sub prime residential mortgages were being securitized into all types of investments and scattered around the world? CMBS is the commercial mortgage version of residential mortgages. Estimates say there is upwards of $800 billion floating around.  If Read the full article…

Is Mayor Daley Smarter than President Obama?

January/31/2009 1:51AM
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It will be interesting to see how this new guru of budget reductions will fare. She’s  Mckinsey Consulting trained, so I’m skeptical. I had lots of interactions with McKinsey people, and none were productive. They worked hard and seemed very bright, but most of the experience was educational and maybe a stint or two as a community Read the full article…

Suicide Hotline for Mainstream Media

January/30/2009 0:04AM
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It is no secret that mainstream media is in serious financial trouble. Almost all, from print to radio to TV, are bleeding red ink. In fairness, part of it is less ad revenue. Advertisers are cutting back ad budgets. Some may be selective. Marketers try to match shows to products and brands. Some might be falling Read the full article…