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Better Lives for Our Grandchildren: A Plane Crash Survivor's Perspective on Politics and Life , by Bill Robertson (Author)

A retired marketing executive of a $40 billion corporation, Bill Robertson has led an interesting life. Growing up in Niles, Michigan, he attended Harvard Business School, ran a marathon, scaled Mt. Rainier, played a round of golf with Neil Armstrong, met President Reagan, and made six holes in one. He also survived a devastating airline disaster aboard United Airlines Flight 232, which crashed in Sioux City, Iowa. The crash changed his priorities and his life. Spending time with a growing family became his top concern, and he worried for the future of his six grandkids. The future looked bleak. His grandkids’ generation might be the first to have a lower standard of living than their parents. This book, Better Lives for Our Grandchildren: A Plane Crash Survivor's Perspective on Politics and Life, shows how he applied his extensive marketing experience to examine the direction of the country by taking the reader on the journey that led to the election of Donald J. Trump as president. The country wanted change, and Bill’s book identifies why there was so much angst and what the country is doing to change direction.

Ethanol Losing Traction

October/16/2009 17:35PM
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I have written in this blog repeatedly about the scam ethanol producers have perpetrated on the American public. It is a net energy loser. After all energy inputs are added up to produce a gallon of ethanol, the result is negative. Archer-Daniels-Midland has led the charge on this for years. Under the guise of the Read the full article…

My Generation Destroyed America

October/15/2009 15:10PM
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We grew up under the greatest generation. We could roam the neighborhood, enjoy great freedoms, and spend most of our leisure hours outdoors. Our kids had less freedoms, but enough. Two big losses under our watch have made freedoms scarce for our grand kids. Too many rights and too little accountability. We watched while the Read the full article…

Marketing Socialism in America

October/14/2009 14:01PM
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This is a marketing exercise. As a retired marketing executive, if someone brought this product, Socialism, to me and asked me how to sell the product to the majority of Americans, this is how I would set the marketing strategy. First, assess the competition, Capitalism, how do we take market share from Capitalism? Capitalism has Read the full article…