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Better Lives for Our Grandchildren: A Plane Crash Survivor's Perspective on Politics and Life , by Bill Robertson (Author)

A retired marketing executive of a $40 billion corporation, Bill Robertson has led an interesting life. Growing up in Niles, Michigan, he attended Harvard Business School, ran a marathon, scaled Mt. Rainier, played a round of golf with Neil Armstrong, met President Reagan, and made six holes in one. He also survived a devastating airline disaster aboard United Airlines Flight 232, which crashed in Sioux City, Iowa. The crash changed his priorities and his life. Spending time with a growing family became his top concern, and he worried for the future of his six grandkids. The future looked bleak. His grandkids’ generation might be the first to have a lower standard of living than their parents. This book, Better Lives for Our Grandchildren: A Plane Crash Survivor's Perspective on Politics and Life, shows how he applied his extensive marketing experience to examine the direction of the country by taking the reader on the journey that led to the election of Donald J. Trump as president. The country wanted change, and Bill’s book identifies why there was so much angst and what the country is doing to change direction.

December/06/2010 16:25PM
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Professional marketers have a process they follow to introduce a new product or to re-introduce an old product. I won’t bore you with the entire process, but one aspect is a test market, or test markets. Before you roll out a product market-wide, you want to make sure it will play in Peoria. That old Read the full article…

December/05/2010 16:19PM
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There are some early indications that the Republicans in office and those newly elected to office are about to do the big double cross. They think we will forget the promises and hope the Tea Party will go away. They believe they have a mandate, just like Obama did, and can do what they have Read the full article…

December/04/2010 16:50PM
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GM had a good month. In November, GM sold 168,670 cars and light trucks, up 12% over last year. Ford saw its sales jump almost 20% to 146,956, adjusted for the sale of Volvo, it was a 24% increase. What was selling in November? Trucks and SUV’s. Car sales are up 6% while truck sales Read the full article…