Professional marketers have a process they follow to introduce a new product or to re-introduce an old product. I won’t bore you with the entire process, but one aspect is a test market, or test markets. Before you roll out a product market-wide, you want to make sure it will play in Peoria. That old Read the full article…
There are some early indications that the Republicans in office and those newly elected to office are about to do the big double cross. They think we will forget the promises and hope the Tea Party will go away. They believe they have a mandate, just like Obama did, and can do what they have Read the full article…
GM had a good month. In November, GM sold 168,670 cars and light trucks, up 12% over last year. Ford saw its sales jump almost 20% to 146,956, adjusted for the sale of Volvo, it was a 24% increase. What was selling in November? Trucks and SUV’s. Car sales are up 6% while truck sales Read the full article…
