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Better Lives for Our Grandchildren: A Plane Crash Survivor's Perspective on Politics and Life , by Bill Robertson (Author)

A retired marketing executive of a $40 billion corporation, Bill Robertson has led an interesting life. Growing up in Niles, Michigan, he attended Harvard Business School, ran a marathon, scaled Mt. Rainier, played a round of golf with Neil Armstrong, met President Reagan, and made six holes in one. He also survived a devastating airline disaster aboard United Airlines Flight 232, which crashed in Sioux City, Iowa. The crash changed his priorities and his life. Spending time with a growing family became his top concern, and he worried for the future of his six grandkids. The future looked bleak. His grandkids’ generation might be the first to have a lower standard of living than their parents. This book, Better Lives for Our Grandchildren: A Plane Crash Survivor's Perspective on Politics and Life, shows how he applied his extensive marketing experience to examine the direction of the country by taking the reader on the journey that led to the election of Donald J. Trump as president. The country wanted change, and Bill’s book identifies why there was so much angst and what the country is doing to change direction.

Student Loan Holders: Obama Just Raised Your Interest Rates

July/12/2012 16:02PM
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At the eleventh hour before rates doubled on July 1, the Senate struck a deal to freeze interest rates on government-backed student loans. In other words, both parties  agreed on a $6 billion pander to youth vote. That $6 billion cost was sticking-point for Senators, but after a lot of hand wringing, they decided to Read the full article…

President Obama’s Record

July/11/2012 19:53PM
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In the real world, where I spent my career ,you were rewarded or punished by the numbers. You sat down at the end of a year and reviewed your performance and your boss told you what to expect. A raise, a bonus, a future promotion, or a warning letter if your performance was substandard. Here’s Read the full article…

The Dogs Won’t Eat the Dog Food

July/10/2012 16:08PM
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  I’m a retired marketing guy. Early in anyone’s marketing education in my era you heard the story about the new dog food. It was a great product, the packaging was dynamite, the advertising was slick and effective, the initial sales went through the roof. But, the product failed. When the marketing people began contacting the retailers they Read the full article…