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Better Lives for Our Grandchildren: A Plane Crash Survivor's Perspective on Politics and Life , by Bill Robertson (Author)

A retired marketing executive of a $40 billion corporation, Bill Robertson has led an interesting life. Growing up in Niles, Michigan, he attended Harvard Business School, ran a marathon, scaled Mt. Rainier, played a round of golf with Neil Armstrong, met President Reagan, and made six holes in one. He also survived a devastating airline disaster aboard United Airlines Flight 232, which crashed in Sioux City, Iowa. The crash changed his priorities and his life. Spending time with a growing family became his top concern, and he worried for the future of his six grandkids. The future looked bleak. His grandkids’ generation might be the first to have a lower standard of living than their parents. This book, Better Lives for Our Grandchildren: A Plane Crash Survivor's Perspective on Politics and Life, shows how he applied his extensive marketing experience to examine the direction of the country by taking the reader on the journey that led to the election of Donald J. Trump as president. The country wanted change, and Bill’s book identifies why there was so much angst and what the country is doing to change direction.

August/05/2013 5:57AM
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My last blog post addressed global cooling in the 70’s. Here’s an article from Forbes Magazine from March of this year by Peter Ferrara which addresses recent concerns about global cooling. Yes, global cooling. There are statistics to support his position. This is proof of something we marketers know. Perception is reality. Millions of hours of media Read the full article…

August/03/2013 5:10AM
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August/01/2013 5:51AM
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I was there when it all began. Just transferred to a new position in Detroit, I watched the city burn from a motel room in Southfield under curfew. It was 1967 and the riots had broken out. I was trying to convince my wife with a new baby that moving to Detroit was a good idea. Read the full article…