Campaign Commercials

September/22/2010 16:20PM
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The campaign is in full stride in Illinois. I have yet to see one campaign commercial that is not an attack ad. This shows how dumb we voters have become.

If we had a modicum of intelligence we would reject this type of campaign advertising and demand the candidate advertise his own product. What do you stand for, not what does your opponent have in the form of dirty laundry.

Does anyone else market their product with attack ads? Some do, but usually it is to expand what they offer in the way of an advantage. For example, Southwest Airlines attacks competition that charges for luggage. It’s really meant to magnify the fact that they don’t charge for luggage.

When you are considering the purchase of a product do you want to know what that product is and the benefits of that product? Most attack ads we are seeing tell you the other product lies. Or, the other product is a crook. Or, the other product can’t be trusted. With nothing but offsetting smear ads from the opposition, what do you really know about the first product? Nothing. That’s what they want you to know.

They have no intention of telling you what they represent. It might cause them to have to take a position after they are elected.

The so-called new blood is just like the old blood. They are modeling themselves after them. If they were truly new blood you would be seeing a new style of campaign advertising.

Until you see a campaign commercial where someone stands before the camera without their well-groomed family beside them and says, “I will vote against any spending bill until we have cut spending to be able to afford new spending”, we don’t have new blood.

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