( Click here to Purchase )
Better Lives for Our Grandchildren: A Plane Crash Survivor's Perspective on Politics and Life , by Bill Robertson (Author)

A retired marketing executive of a $40 billion corporation, Bill Robertson has led an interesting life. Growing up in Niles, Michigan, he attended Harvard Business School, ran a marathon, scaled Mt. Rainier, played a round of golf with Neil Armstrong, met President Reagan, and made six holes in one. He also survived a devastating airline disaster aboard United Airlines Flight 232, which crashed in Sioux City, Iowa. The crash changed his priorities and his life. Spending time with a growing family became his top concern, and he worried for the future of his six grandkids. The future looked bleak. His grandkids’ generation might be the first to have a lower standard of living than their parents. This book, Better Lives for Our Grandchildren: A Plane Crash Survivor's Perspective on Politics and Life, shows how he applied his extensive marketing experience to examine the direction of the country by taking the reader on the journey that led to the election of Donald J. Trump as president. The country wanted change, and Bill’s book identifies why there was so much angst and what the country is doing to change direction.

March/12/2008 16:34PM
1 interesting comment, join the discussion

As a retired marketing executive, I now recognize how politics work. They have simply become an extension of marketing.  As marketers know, the key is the brand. You must establish the brand and protect the brand. You can have brand extensions, but don’t screw up Coke with new Coke. You constantly do consumer research to Read the full article…

March/11/2008 15:52PM
Write Comment

Three candidates, a million words, no one addresses $4.80 gasoline. Why? Not one of the three wants to touch it. No answers. The crude price is normally 53% of the base cost of gasoline. Refining costs 19%, taxes 19%, and distribution, marketing, and retailer costs and profits about 9%. Yesterday’s crude price is $2.50 per gallon. Read the full article…

March/10/2008 16:27PM
Write Comment

It’s hit bottom. Last week President Bush was asked by CBS News reporter Perter Maer "What is your advice to the average American who is hurting now, facing the prospect of $4 a gallon gasoline…..the president stopped him. "Wait, what did you just say? You’re predicting $4 a a gallon gasoline–I hadn’t heard that." Busy Read the full article…